Sunday, January 3, 2010

Gimme Some More

Marketing gurus take notice. There is a new fad sweeping the underbelly of the Illegal Online Downloading community faster than chlamydia during Frosh Week.

You're sitting there, watching a torrent download it's last few percents. It finishes. You open "Jay Z: The Blueprint 3" and import it into your itunes. You listen away. Time passes.

A few hours later you're going through itunes, doing some cleaning up, and you notice a song title and band name you've never heard of and have no recollection downloading, buying, uploading, frontloading, imploding or otherwise. You wrack your brain. Nothing.

Then you check your latest downloaded torrent. There it is, among the Kanye duets, "Gimme Some More- Barton Fink". And then at the bottom of the torrent, a text file.

"README-BARTON FINK".

Hm. Curiouser and curiouser.

Upon opening the text file, you read following. "New band. Check them out. Spread the word." Simple Cryptic. Enticing.

I see what's happening here, you say to yourself. Some over enthusiastic nerd has slipped a shitty, Garageband-Produced track from his buddies' bar band into this torrent for a much more popular and talented act. You actually start getting a little angry, your web world penetrated for the first legitimate time. All those viruses and spyware were one thing, that was malicious destruction common of all parasites. But this is just damned presumptuous. Someone has forced THEIR taste onto me, without any permission from my side. It's like asking someone to borrow a book, and them saying "Sure, but you should take this one too. I'm sure you'll enjoy it. It's your style." Complimentary from a friend, offensive from a stranger.

You stare at the track name on itunes. Your mouse moves over it. You laugh derisively and prepare yourself for a shitty AC/DC ripoff or, worse, an AC/DC cover band.

Play.

Oh shit.


It's really. Fucking. Good.

Ladies and gentlemens,

Canada's own.

Barton Fink

Barton Fink-Gimme Some More

Listen. Enjoy. Go to the website. Download the album.

Cheers.

-M.

1 comment:

Unknown said...

Wow Matt, I would suggest not watching the video while listening to the song, it causes motion sickness! Otherwise, well said; I enjoy your work :)
- A fellow Haligonian